641 Hobart:
2024
Challenge
641 Hobart is a multi-housing investment opportunity located in Los Angeles, marketed by Jones Lang LaSalle (JLL). As part of the in-house creative team, I was tasked with designing a premium offering memorandum that would position the property as a valuable, high-potential asset for investors.
Project: Marketing Collateral
Deliverables: Print Design, Real Estate Branding, Billboard Advertisement
Approach
Working closely with the brokerage and research teams, I designed a comprehensive book that balanced clean, data-driven layouts with strong visual storytelling. The design highlighted key investment insights, neighborhood context, and architectural photography—crafted to appeal to both institutional and private investors.
Outcome
The final book elevated the property’s presentation with a polished, cohesive design that aligned with JLL’s premium marketing standards. It served as a key tool in investor outreach and helped drive visibility and interest in the listing.
