Bhoger:
2023
Challenge
Bhoger is a packaged meal brand bringing bold, authentic Indian flavors to college students who want quick, satisfying meals without sacrificing taste. I was brought on to create a vibrant, approachable brand identity and packaging system that would stand out on shelves, appeal to a younger audience, and reflect the cultural richness of its cuisine.
Project: Full Company Brand
Deliverables: Visual Identity, Packaging
Approach
I developed a playful and energetic visual identity inspired by traditional Indian design elements, reimagined for a modern, student-friendly context. Bright colors, expressive typography, and layered textures helped communicate the warmth and spice of the meals, while the packaging design focused on clarity and convenience, key for on-the-go students..
Outcome
Bhoger launched with a distinct identity that made it easy for students to spot and grab meals with personality. The brand successfully bridges cultural authenticity and modern convenience, creating a fresh space in the ready-to-eat food market for Gen Z consumers.
