Glow:
2025
Challenge
Create a distinctive visual identity for Glow, a luxury skincare brand aiming to stand out in a saturated beauty market. The brand needed to evoke a sense of elevated minimalism and radiance while appealing to modern consumers who value both indulgence and efficacy.
Project: Full Brand Identity
Deliverables: Logo, Visual Identity, Brand Guidelines, Packaging Concepts, Print Marketing Collateral
Approach
I crafted a refined visual identity rooted in soft luminosity and understated elegance. The logo design features a custom wordmark with gentle curves and high contrast letterforms, reflecting both sophistication and softness. The color palette blends warm neutrals with luminous accents to mirror healthy, glowing skin. I developed brand guidelines that included typography, packaging mockups, print designs, and tone of voice recommendations, ensuring a cohesive and elevated brand experience across digital and physical touchpoints.
Outcome
The identity positioned Glow as a premium, aspirational brand with a clear, consistent visual voice. The branding helped communicate the product’s luxurious quality and skin-forward philosophy, enhancing perceived value and customer trust. The final design system was flexible enough for future product extensions while retaining a strong, memorable presence in the skincare space.
