KJ Brady & Company:
2025
Challenge
With no prior branding in place, the biggest challenge was starting from scratch—defining the brand’s visual language, tone of voice, and personality, while also creating assets that would work across digital and print applications. The goal was to convey trust, clarity, and competence in a clean and modern way.
Project: Full Company Rebrand
Deliverables: Logo, Visual Identity, Brand Guidelines, Website Concepts, Marketing Collateral
Approach
I began by working closely with stakeholders to understand the company’s mission, values, and target audience. From there, I developed a visual identity system that emphasized simplicity, structure, and forward-thinking energy. The brand’s look was built around a flexible grid system, a bold and confident typeface, and a color palette that balanced professionalism with approachability.
Outcome
The new identity brought consistency and credibility to the company’s communication. It not only improved internal alignment but also elevated their external perception, helping them win new clients and stand out in a competitive industry.
