Evergreen Roasters:
2025
Challenge
Evergreen Roasters is a coffee shop rooted in the lush, natural landscape of the Pacific Northwest. They needed a distinct brand identity that captured their connection to nature, their commitment to sustainability, and their handcrafted approach to coffee. The goal was to create a visual brand that felt local, warm, and memorable—something that could scale across packaging, merchandise, and even their delivery van.
Project: Full Company Brand Identity
Deliverables: Logo, Visual Identity, Packaging, Merch, Vehicle Wrap
Approach
Inspired by the region’s evergreen forests and laid-back culture, I created a brand identity that blends earthy tones, organic forms, and a sense of adventure. The logo features a hand-drawn evergreen tree paired with a clean, modern typeface to strike a balance between rustic charm and professional polish. Every brand touchpoint—from coffee bags to apparel—was designed to feel cohesive, approachable, and rooted in place.
Outcome
The final brand identity gave Evergreen Roasters a strong visual voice that resonates with their community. The cohesive system helped unify their in-store experience, retail presence, and on-the-go visibility—ultimately supporting brand recognition and customer loyalty.
