Faux Gin:
2023
Challenge
Faux Gin is a non-alcoholic spirit brand designed for modern drinkers seeking sophistication without compromise. The founders approached me to create a full brand identity and packaging system that would position the product as a stylish, elevated alternative to traditional gin—without leaning on typical “mocktail” aesthetics.
Project: Full Company Brand
Deliverables: Logo, Visual System, Brand Guidelines, Marketing Collateral, Packaging
Approach
I developed a refined, contemporary visual identity that speaks to wellness-conscious consumers and cocktail enthusiasts alike. The branding balances clean minimalism with subtle botanical references, echoing the complexity of traditional gin while feeling fresh and modern. The packaging system was designed to feel right at home on a bar cart, blending elegance with approachability.
Outcome
Faux Gin launched with a cohesive, memorable identity that stood out in the growing non-alcoholic market. The packaging helped the product secure shelf space in boutique retailers and bars, with a look and feel that elevated the brand above its competitors and resonated with a design-forward audience.
